Effective Date: April 7, 2026

1. Acceptance of Terms

By accessing the website https://insyanalytics.com/home (the "Site") or executing a Service Agreement with MH Consulting Group AB, doing business as INSY Analytics ("Company," "we," "us," or "our"), you ("Client," "you") agree to be bound by these Terms of Service ("Terms"). If you do not agree to these Terms, you are strictly prohibited from using our Site or services.

2. Scope of Services & Platform Volatility

INSY Analytics provides digital marketing services, specializing in the setup, management, and optimization of advertising campaigns on third-party platforms, primarily Meta Platforms, Inc. ("Meta").

Third-Party Platform Rules: All services rendered are subject to the terms, conditions, and algorithms of Meta. We do not control Meta’s review processes, account suspension protocols, or ad delivery algorithms.

No Guarantee of Results: While we execute campaigns using industry best practices, we explicitly disclaim any guarantee of specific financial returns, lead volume, or conversion rates.

Account Suspensions: INSY Analytics shall not be held liable for any loss of revenue, data, or business operations resulting from the restriction, suspension, or permanent banning of your advertising accounts by Meta. Management fees remain payable regardless of third-party platform actions.

3. Client Obligations

To ensure the delivery of our services, you agree to:

Provide timely access to necessary digital assets, ad accounts, Business Manager permissions, and tracking infrastructure (e.g., Meta Pixel).

Ensure that all products, services, and creative assets you provide comply with all applicable local, state, federal, and international laws, as well as Meta’s Advertising Policies.

Maintain sufficient funding directly with the advertising platform (Meta) to cover all ad spend.

4. Fees, Payments, and Merchant of Record

Payment Processing: Payment processing services may be conducted by our designated Merchant of Record (e.g., Paddle). Payment processing may also be conducted by other payment providers (such as Stripe, Paypal, Revolut, Wise etc.). By purchasing our services, you agree to the payment providers terms of service and privacy policy.

Ad Spend Separation: Management fees paid to INSY Analytics do NOT include advertising spend. You are solely responsible for paying Meta or any other platform directly for the cost of running advertisements.

Late Payments: Failure to remit payment for management fees within the specified timeframe may result in the immediate suspension of campaign management until the account is brought current.

5. Intellectual Property Rights

Client Property: You retain all ownership rights to the raw materials, logos, and trademarks you provide to us.

Agency Property: INSY Analytics retains ownership of the proprietary methodologies, custom tracking scripts, and underlying strategies used to manage your campaigns.

Deliverables: Upon full payment of all outstanding invoices, you are granted a non-exclusive, perpetual license to use the final advertising creatives (copy and imagery) produced during the term of your engagement.

6. Warranties and Disclaimers

THE SERVICES AND SITE ARE PROVIDED ON AN "AS-IS" AND "AS-AVAILABLE" BASIS. MH CONSULTING GROUP AB EXPRESSLY DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. WE DO NOT WARRANT THAT THE SERVICES WILL BE UNINTERRUPTED, ERROR-FREE, OR COMPLETELY SECURE.

7. Limitation of Liability

IN NO EVENT SHALL MH CONSULTING GROUP AB, ITS DIRECTORS, EMPLOYEES, OR AFFILIATES BE LIABLE FOR ANY INDIRECT, CONSEQUENTIAL, EXEMPLARY, INCIDENTAL, SPECIAL, OR PUNITIVE DAMAGES, INCLUDING LOST PROFITS, LOST ADVERTISING SPEND, OR LOST DATA ARISING FROM YOUR USE OF THE SERVICES, EVEN IF WE HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

OUR TOTAL LIABILITY TO YOU FOR ANY CAUSE WHATSOEVER AND REGARDLESS OF THE FORM OF THE ACTION, WILL AT ALL TIMES BE LIMITED TO THE AMOUNT PAID, IF ANY, BY YOU TO US FOR THE SERVICES RENDERED IN THE THREE (3) MONTHS PRIOR TO THE EVENT GIVING RISE TO THE CLAIM.

8. AI Voice & Receptionist Services

8.1. Compliance Responsibility

If the Client utilizes the Company’s AI Receptionist or Voice Assistant tools, the Client is solely responsible for ensuring compliance with the Telephone Consumer Protection Act (TCPA), the FCC’s 2024/2026 rulings on AI-generated voices, and any applicable state or international "Mini-TCPA" or privacy laws (e.g., GDPR).

8.2. Inbound vs. Outbound Consent:

Inbound Calls: For calls initiated by a lead/customer to the Client, the AI Receptionist will identify itself as an automated assistant at the start of the call.

Outbound Calls/Follow-ups: Client warrants that any lead data uploaded for AI-driven outbound calls or SMS has provided Prior Express Written Consent to be contacted by "automated, artificial, or AI-generated voice technology."

8.3. Automated Disclosures: Client agrees that the AI Receptionist will include mandatory disclosures at the start of every call, including: (a) Clear identification of the business; (b) Disclosure that the call uses AI-generated voice technology; and (c) A clear opt-out mechanism (e.g., "Press 9 to opt-out") within the first few seconds of the call.

8.4. Prohibited Use: Client is strictly prohibited from using AI Voice services for "cold calling" or contacting any individual on a National or State Do-Not-Call (DNC) registry without a documented existing business relationship or explicit opt-in.

9. Indemnification

You agree to indemnify, defend, and hold harmless MH Consulting Group AB from and against any and all claims, damages, obligations, losses, liabilities, costs, or debt, and expenses (including but not limited to attorney's fees) arising from:

Your violation of any term of these Terms or a signed Service Agreement.

Your violation of any third-party right, including any copyright, property, or privacy right.

Any claim that your products, services, or provided creatives caused damage to a third party or violated Meta's Advertising Policies.

10. Governing Law and Dispute Resolution

These Terms shall be governed by and construed in accordance with the laws of Sweden, without regard to its conflict of law provisions. Any dispute, controversy, or claim arising out of or in connection with these Terms, or the breach, termination, or invalidity thereof, shall be finally settled by arbitration administered by the Arbitration Institute of the Stockholm Chamber of Commerce (SCC). The seat of arbitration shall be Stockholm, Sweden.

11. Severability and Entire Agreement

If any provision of these Terms is found to be unenforceable or invalid, that provision will be limited or eliminated to the minimum extent necessary so that these Terms will otherwise remain in full force and effect.

12. Contact Information

MH Consulting Group AB (INSY Analytics)

Email: [email protected]

Website: https://insyanalytics.com/home

By using our website and Services, you acknowledge that you have read, understood, and agree to these Terms and Conditions.